Hi all, I’m swapping blogging duties with Jodie Marzett today! I’m over at The Marzett Group blog discussing 5 tips for small business owners on being more media savvy! Please don’t forget to stop by there too!—-Kristine
New to freelancing? I asked a business consultant to share her tips for all new independent writers, photographers, and all in the freelance community. Here are 5 great tips to get you started!
5 Strategic Management Tips to Increase Your Freelance Business Income
Guest Post by Jodie Marzett
One of the toughest parts of being in business for yourself is, well, getting business! It seems so obvious, doesn’t it? You can be the best journalist, writer, or reporter in the world, but if you don’t know how to get people to pay you for it on a regular basis, it doesn’t really matter how amazing you might be. And, you are clearly amazing – now we just need to get you the customers you need to start making the income you deserve! Below are five key tips that can help you build a strategy that leads to more paying customers:
Don’t just have generic goals, have a very specific goal that is deemed your #1 priority, and turn it into a number.
To ensure your time is spent on only the most important things, you have to have a very specific (read: action-based, time-bound and measurable) goal written down. Yes, written – if it isn’t written out, it isn’t “real”! Once you know how much money you’re trying to make, how you’re trying to make it (specifically), and by when, you can decompose it into quarterly, monthly, weekly, and even daily mini-goals, and generate very specific actions each day/week/month/quarter to turn that priority goal into your new reality.
Optimize your online presence to increase your chances of being found by potential customers.
Search Engine Optimization (SEO) is a big part the strategic management of your business, and should be part of your marketing plan, too. Learn the local search trends through Google if you are struggling with finding topics of interest to write about. If you have a blog, be sure to use a tool like Google’s Keyword Planner (free) so you know which words (or phrases) will help your article (and you!) to get discovered. Low competition with high monthly search numbers are ideal. As an example, I’m applying this very concept (I love being transparent!) for this article, with examples to show you what it looks like, below:
Develop a Marketing Plan.
I recommend developing a marketing plan that starts with only 1 or 2 online platforms (i.e.: blogging and Facebook), especially if you’re a Solopreneur. It should lay out your posting frequency and expected outcome for each post. Track the results, apply minor tweaks, increase what’s working, and decrease what isn’t.
Increase your revenue multiple ways.
Fill up your free time with customers begging for your help! Explore sites like Fiverr ($5 is only a starting point, you can add “extra gigs” to significantly increase your income!), Elance or Odesk. Keep in mind, you can also sell your knowledge through teaching the skill of how to write by developing an online course for sites such as Udemy. You can also write for revenue-sharing sites like Infobarrel, as long as you utilize the points from #2 above to help your articles get eyes on them and manage your expectations – income from revenue-sharing sites comes over time, but it is passive income and requires work to be done up-front. I found my amazing Virtual Assistant through Fiverr, and now happily pay her the $35/hour she’s worth. She simply used Fiverr as a lead-generation site, and you can, too.
Network your way to finding a mentor, and/or a business strategist to help you grow your business.
Don’t make the mistake of going it alone. You are amazing, but so are a lot of other people out there who can bring new perspective to your business. Find at least one person who is 2 – 3 steps ahead of you, and reach out to them, build a relationship, and when the time is comfortable, ask them to guide you through mentorship. If you aren’t comfortable with networking, you can also hire a business strategist for either one-to-one coaching or group coaching (more affordable option), just be sure that you select someone you are comfortable with. Investing in your business is a good thing to push you beyond your comfort zone!#
Jodie Marzett is a business strategist who specializes in helping small business owners strategically plan the path to their own business success. Using over 25 years of business strategy and program management experience, Jodie is an expert planner who has helped multi-billion-dollar organizations attain their success before devoting her time and passion to a more personalized experience with smaller businesses. The Marzett Group, LLC can be found at www.TheMarzettGroup.com or on Facebook at www.facebook.com/TheMarzettGroup